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We are not just a beauty brand we are partners in a global movement towards empowerment. We believe beauty has no borders, that it should be about freedom and adventure, regardless of your age or culture. It’s about being true and honest. What beauty should feel like.

We feel blessed to be on this journey. 100% WILD™ is our brand for beyond organic, keeping it personal, ethical and sustainable. All our products are grown free from plantations and pesticides, but it is more than that. we are for the girl who wants to make the world a little more interesting, a little more beautiful and a lot more thoughtful. We are 

100% WILD™.

The Founders


We’re talking with the three founders of GU – Charlotte Devereux, Philly Gebbie and Sara Orme about the origins of the company. It’s been a remarkable journey…

How it all began Q&A

Meet the team

    • Charlotte Devereux

      Co-founder & Lead Product Developer

      Charlotte is the inspiration behind our wonderful range of products. Born into a family with a history of championing beautiful skincare, Charlotte has a deep understanding of natural ingredient sources and an innate ability to create magic from the earth's treasures. Always working to find natural beauty solutions, and the creative thinker behind our collection, Charlotte leads our research and development team into exciting new territory.

    • Sara Orme

      Co-founder & Creative Director

      Sara is the photographer and provocateur of the Girl Undiscovered ideology and philosophy.  Sara's university major was feminist studies, and as a fashion and documentary photographer she is known for her work exploring femininity and beauty ideals. Sara has worked closely with youth culture and youth fashion, enabling her to gain a strong understanding of brands. Sara's emotive images and vision capture the very essence of Girl Undiscovered.

    • Philly Gebbie

      Co-founder & CEO

      Philly is CEO of Girl Undiscovered, with a strong focus on strategy and international business development. Having spent 33 years building entrepreneurial companies throughout Asia, Philly brings a wealth of business experience to Girl Undiscovered. She is proudly immersed in Eastern culture and customs and her genuine passion for the countries that we're invested in - as well as a penchant for pink - is pure Girl Undiscovered.

  • Corentin le Manse de Chermont


    With a passion for entrepreneurship and having completed an International Business and Administration degree, Corentin is gaining work experience at Girl Undiscovered before embarking on a Masters degree in global business and sustainability. Hailing from Hong Kong and French by birth, Corentin joins our team as this years' intern. Incredibly smart and tech savvy, Corentin is applying his skills to online platforms.

  • Hannah Nelson Parker

    Brand Strategy & Marketing

    Hannah heads our digital team and is an integral part of the implementation of our brand and marketing strategies. Hannah works to connect, build and manage our relationships with our brand partners and collaborators, and is always looking to align Girl Undiscovered with the right strategic partners. 

  • Sarah Theobald

    Global Sales

    Sarah manages our busy in-house retail team, and spends much of her time building our retail and wholesale relationships, always ensuring that she does so with the highest level of customer service in mind. Sarah is responsible for implementing our ongoing retail strategy throughout New Zealand and Australia, soon to be followed by more international markets. 

  • Lucinda Kennedy 

    Public Relations

    Lucinda is responsible for our public relations and comes armed with years of local and international experience. With a huge wealth of knowledge from her work with world-renowned clients, as well as a background in journalism, she brings an insider's understanding of the ever-evolving media landscapes. Lucinda loves working with unique clients on briefs, making her the perfect Girl Undiscovered spokesperson!

  • Archille Pantinople

    Logistics & Supply Chain Manager

    As our Supply Chain Manager, Archille is responsible for the ordering, shipping and delivery of our 100% WILD ingredients. Archille also oversees our inventory management system and stock rooms, both of which are run like clockwork! Archille is always busy making sure that our retailers shelves are fully stocked at all times and is also responsible for the picking and packing of online orders.   

  • Nicki Laidlaw

    Production Planner

    Nicki is responsible for our planning and scheduling. Nicki works closely with Archille to monitor stock levels and Charlotte on new products as well as Philly to understand company plans for the growth of the business. Taking all this information into account, Nicki creates and maintains our production schedules to ensure that we are able to meet demand and deadlines.

Our auditors & suppliers

  • Tint

    Tint is the voice of our Myanmarese suppliers and our quality controller as we source the best Thanaka for our Girl Undiscovered products. Tint is a passionate advocate for taking Myanmar's business communities to the world in an ethical and sustainable way.

  • Phyu

    Based in both Yangon and Bagan, Phyu works closely alongside Tint to help source our precious Thanka. Phyu brings unequaled local knowledge to the table and is a valuable advisor for Girl Undiscovered Helping to ensure ethical trade with our Myanmar families. 

  • Bruce

    Bruce is a Bali local and our on-the-ground auditor. A horticulturist, his skill base makes him invaluable, managing our suppliers to ensure ethical trade as well as ensuring the highest quality pure virgin Coconut oil.

  • Thanaka Family Collective

    Our super potent anti-oxident and nutrient-rich ingredient, Thanaka, comes to us straight from the Nyein family who are our valued suppliers.

  • Thanaka Producers

    Harvesting Thanaka on their plantation, Wai Mom Mom Aung, her father U Kyaw Thein and their family share their land with five other households in Myanmar.

  • Coconut oil collective - Dayu Anie

    Our Balinese cold-pressed Coconut oil is gathered by a working collective of families in the Nongan village in the foothills of rural Bali, Here, Ida Ayu Ari Mahayai who runs the business, uses time-tested, natural processes to produce our virgin oil.
  • “My pores looked smaller and my skin was noticeably less oily, a huge bonus for someone with combination skin.”

    Bree Kraffert
  • “My skin—which was a little irritated and blotchy from my recent trip to the gym—was visibly smoother and less red afterwards. Plus, the scent on this mask is divine.”


How it all began: An Undiscovered Q&A

Girl Undiscovered: We’re talking with the three founders of Girl Undiscovered – Charlotte Devereux, Philly Gebbie and Sara Orme about the origins of the company. It’s been a remarkable journey…

Sara: I know! Launching a beauty company with two great friends is like this wild dream! Once we started talking though, we realised that combining our collective creative experiences had this amazing, natural energy to it.

Girl Undiscovered: Individually, you all have skills that seem to fit together. It’s as if it was pre-destined?

Sara: Totally. I’m a sociologist by background and my work as a photographer has always been about the power of story telling whether it is social documentary or beauty. Photographing the strength and freedom of women has always been the backbone of my work. Philly is definitely our business head, she has so much international experience and she’s our global brand guru. Charlotte comes from a beauty background – her mother Colyn launched her own super-successful bath beauty brand, Les Floralies, back in the eighties – so it’s in the blood!

Charlotte: It wasn’t my mother who inspired this though as much as my teenage daughter. She was having problems with her skin, and I’d been talking to the girls about how I’d been searching for organic, active solutions and this ingredient, thanaka, kept coming up. It’s renowned as a skincare staple in Burmese households, but it was pretty much inaccessible in the Western World.

Sara: That’s how we found ourselves in pursuit of this vision. From the very start we wanted to build a brand that was very much an extension of us and what we believed in. We began talking with the NGOs and fair trade organisations, who connected us with incredible people and put us on the right path to establishing these wonderful relationships with the Burmese people, the families and small businesses who have become our suppliers. It was a journey both metaphorically and physically as we found ourselves immersed in the culture of Myanmar.

Charlotte: It was amazing on our first visit to the market to see women swarming to the stalls that stock the best thanaka logs. There’s this overwhelming sense of tradition witnessing a ritual that is 2000 years old still being practiced in a modern world. You’ll see women in the streets wearing thanaka as decoration on their faces. Every Burmese home has a thanaka grinding stone.

Girl Undiscovered: From the villages of Myanmar to the wild foothills of Bali. What made you go there for your pure virgin coconut oil?

Sara: Oh that was Philly! She’d spent 33 years living in the tropics, in Hong Kong, Bermuda and Bali so when we started to compile our list of must-have beauty ingredients she said “Ohmygosh – I know the best organic coconuts in this village near where I used to live.”

Philly: There’s this wonderful sense with Girl Undiscovered of our lives coming together for the three of us and also this sense too of a wider community of women. I adopted four of my six children in Bali and I wanted to create a business that could be a true partnership with the local village families and communities, developing sustainable income from free-range farming.

Sara: We’re committed to a feminist approach all the way along out production chain for all our products. One third of Burmese households have no men and we wanted to support these women who are at the heart of their households and effectively managing small businesses to attain financial freedom through fair trade.

Charlotte: Organics were at the heart of our core principles too from the start, but we soon realised that if we really wanted to make a better world then our focus should be shifting to finding ingredients as they are found in nature. Not just organic, but also naturally foraged. For us, it’s about supporting pure and natural foraged ingredients with no pesticides, chemicals or herbicides and these come to us via small communities and villages that could never afford the prohibitive costs of organic certification.

Philly: Many organic products are handpicked from the backyards of local villages and family dwellings and we know everyone in our production chain intimately so we feel really passionate about how honest it is. We are 100% WILD™.

Girl Undiscovered: You have three products currently selling out fast on your online store. Do you each have a favourite?

Philly: I love pink, I feel this real sense of energy when I wear it. My moods are very influenced by colour. I adore our Under The Waterfall Crystal Cleansing Water; it has real stones of pink quartz and citrine right there in the bottle.

Charlotte: It was so hard sourcing those crystals! It’s really hard to find ethical crystals!

Sara: My favourite is the Stumbled Across Paradise Face Mask. It just has the most wonderful scent like sandalwood when it is on your face and it makes your skin so soft.

Charlottte: The Stars Aligning Organic Face Elixir. Because I love the way face oils make your skin feel nourished. Each bottle contains a calendula flower that infuses the oil to soothe the skin. We gave this product its name because we all feel like our stars really did align when we came together.

Girl Undiscovered: Are there new products to come?

Philly: Yes absolutely! We’ve been so busy bringing Girl Undiscovered to life that it’s been hard to focus on final-phase development for the new ones but there are three to come very soon...

Sara: ...and we're really excited about them!

Charlotte: Watch this space!