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Meet the founders

Three co-founders threw their passionate selves into finding the heart of Girl Undiscovered; through their girl within.


At the very start of the Girl Undiscovered journey, founders, Charlotte, Sara and Philly knew they wanted something special. 

Girls, discovering...

Meet the team

  • Charlotte Devereux

    Product Director

    As a child, I was privileged growing up with an entrepreneurial mother who's incredible business acumen and innovative spirit passed onto me my love for creating. It's in my blood.

    I embrace the power of the possibility of new categories of skincare, as well as delving back in time to ancient beauty rituals.

    I am in my happiest place when mixing up lotions and potions and get such joy when I see others loving our products too. I love makeup and I love bare. I love dressing up and I love dressing down. I am a bit of a magpie for anything that twinkles and crystals fulfil my desire for sparkle I'll switch my lipstick colour for a bit of a pick me up. Most of all I love fresh and dewy looking skin.

    I always try and get in a headstand each morning for an instant facelift and endorphin rush. My previous business life as a pregnancy clothing designer, where I designed for women to feel their beauty, has put me in touch with the magical way the body changes and helping women to embrace their new found curves. It was very easy for me to continue this on with Girl Undiscovered. I love remembering my inner girl as the curious, kind and creative one I continue to want to be. 

  • Philly Gebbie


    I love pink and I love wearing it. The happiness it brings me is more than empowering. I deliberately wear warm colors that vibrate more energy and nothing puts a spring in my step quite like a girly dress. Even now as I sit typing on my laptop, the summer colors of my wardrobe beckon me from an open door!

    Moving back to NZ after 33 years in Asia has been a big change for me. We are not a frilly country and it seems that we have a long-standing love affair with the colour black, even our slightly brooding landscape, weather and art is strong. But I am embracing the change and I can see that our smart, can-do Kiwi women can still appreciate things coded with girlyness.

    My inner girl has always been one filled with fun, generosity and a dash cheekiness and I love spending time with my family, however, am only complete when involved in a business that I am passionate about.

    My dream came true when I joined the team at Girl Undiscovered and I am working hard to put in motion ambitious growth plans for us to become a truly global brand.

  • Sara Orme

    Creative Director

    I'm a feminist who loves clothes and feeling good. A strong opinionated woman who is also very feminine. Most of my life I've resisted traditional feminine stereotypes, and through my career as a photographer tried to create a new visual vocabulary about female strength and what femaleness might look like. Which for me is diverse and ageless.

    I love finding the inner girl in myself and I'm constantly surprised by energy and curiosity. I feel so excited to have developed Girl Undiscovered with two great girlfriends. I feel lucky and happy to have created a company that is enabling me to channel my creative energies into communicating a brand and product range that is encouraging females to celebrate their girl selves wherever or whatever that may look like.

Our auditors & suppliers

  • Tint

    Tint is the voice of our Myanmarese suppliers and our quality controller as we source the best Thanaka for our Girl Undiscovered products. Tint is a passionate advocate for taking Myanmar's business communities to the world in an ethical and sustainable way.

  • Phyu

    Based in both Yangon and Bagan, Phyu works closely alongside Tint to help source our precious Thanaka. Phyu brings unequalled local knowledge to the table and is a valuable advisor for Girl Undiscovered helping to ensure ethical trade with our Myanmar families.

  • Bruce

    Bruce is a Bali local and our on-the-ground auditor. A horticulturist, his skill base makes him invaluable, managing our suppliers to ensure ethical trade as well as ensuring the highest quality pure virgin Coconut oil.

  • Thanaka Family Collective

    Our super potent anti-oxident and nutrient-rich ingredient, Thanaka, comes to us straight from the Nyein family who are our valued suppliers.

  • Thanaka Producers

    Harvesting Thanaka on their plantation, Wai Mom Mom Aung, her father U Kyaw Thein and their family share their land with five other households in Myanmar.

  • Coconut oil collective

    Our Balinese cold-pressed Coconut oil is gathered by a working collective of families in the Nongan village in the foothills of rural Bali. They use time-tested, natural processes to produce our virgin oil.

  • “My pores looked smaller and my skin was noticeably less oily, a huge bonus for someone with combination skin.”

    Bree Kraffert
  • “My skin—which was a little irritated and blotchy from my recent trip to the gym—was visibly smoother and less red afterwards. Plus, the scent on this mask is divine.”


Girls, discovering.

How it all began

They packed their bags and travelled to explore the time-honoured traditions that bestow the feeling of beauty in New Zealand and cultures abroad. On these voyages of discovery, they sought the best natural sources of skincare. 

Our founders met incredible women who welcomed them into their communities to experience their way of life. They learnt what beauty means to these women as they were taught the practices that had been passed down through the generations. 

These women and their families have become both friends and valued partners. Whether growing honey on a windswept island in New Zealand, coconuts in a remote village in Bali or harvesting thanaka in their own backyards in Myanmar, these are strong and passionate women and family collectives that are honouring the past and creating a future for their children.

Girl Undiscovered Offices

Girl Undiscovered’s HQ is located in Auckland, New Zealand. We also have a satellite office in Los Angeles and it is safe to say at least one Girl is somewhere in transit at any given time!