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Our Founders

Founded by Charlotte, Philly and Sara, three Kiwi girls with oceans of experience spanning business, creativity, feminism, photography and skincare.

We are all about things that are wild. Foraged. Natural and unpretentious. Like the first swim of summer or the warmth of a well-lined winter coat.

We’re inspired by things and stories that move us and make us think differently. Because that is where true beauty lies.

Meet the team...

Hannah Nelson Parker

Brand Strategy and Marketing

Well-travelled and with a deep love for all things ethical and natural, Hannah looks after the Girl Brand, marketing and operations.

One of our longest-standing Girls, Hannah has been with Girl Undiscovered from the beginning, setting up our supplier relationships, logistics and marketing relationships across the world. We wouldn’t be where we are without her!

Hannah Sames


Our dream design girl, Hannah brings to life the vision of Girl - through graphic design, content creation and typography.

A published illustrator and University tutor in design, Han has the magic touch with all Girl Undiscovered collateral and brings our visual inspiration to life across all Girl Undiscovered touch points.

Caitlin O’Toole

Brand Assistant

Our Girl of many talents, Caitlin is busy behind-the-scenes helping the magic happen - from social to logistics and everything between.

An entrepreneur herself, Caitlin runs her own photographic supply studio and online platform. With a deep love for imagery and design, she swooshes her visual prowess over our overall Girl Undiscovered look and feel alongside Hannah.

Jasmine Gebbie


Working on our giving back initiative, Jasmine is busy researching ways in which we can work to support charities who share our values of female strength and empowerment.

Janie Wood

Retail Strategist

Our lead USA-based Girl, Janie brings her wealth of successful international business expertise to run our American retail operations.

With vast experience in launching and upscaling brands onto a global stage and a love for all things natural, Janie is our expert London expat living in LA. A dedicated woman of skincare rituals, ingredients and savvy ideas, she keeps Girl Undiscovered global.


Family Collectives

Girls, discovering.

How it all began

They packed their bags and travelled to explore the time-honoured traditions that bestow the feeling of beauty in New Zealand and cultures abroad. On these voyages of discovery, they sought the best natural sources of skincare. 

Our founders met incredible women who welcomed them into their communities to experience their way of life. They learnt what beauty means to these women as they were taught the practices that had been passed down through the generations. 

These women and their families have become both friends and valued partners. Whether growing honey on a windswept island in New Zealand, coconuts in a remote village in Bali or harvesting thanaka in their own backyards in Myanmar, these are strong and passionate women and family collectives that are honouring the past and creating a future for their children.

Girl Undiscovered Offices

Girl Undiscovered’s HQ is located in Auckland, New Zealand. We also have a satellite office in Los Angeles and it is safe to say at least one Girl is somewhere in transit at any given time!


Charlotte Devereux

When I think about my inner girl, I go straight to what’s in my heart. The Free Me and the Natural Me. A few months ago, I spent a few nights on our family boat with no mirrors, no makeup...just me, the salt and the sea. It was very liberating.

My inspiration for Girl Undiscovered comes from my own family history, dating back to my grandmother. She, herself, was a wonderful business women and she inspired my mother to create one of the first natural skin care companies in New Zealand, Les Floralies…and my mother in turn inspired me to strive to do something that I was passionate about. When I first started creating products, I remember mixing Honey, Thanaka and the Coconut oil…and the smell was just so evocative! I had an instant flashback to my mother mixing various blends of oils in the kitchen, and I can literally smell the fragrance just talking about it…so beautiful and calming.

As the Product Developer at Girl Undiscovered, I’m in my happiest place creating incredible formula’s and I get great joy out of making products that people fall in love with and can use in their daily ritual. When I was creating the body scrub, I worked for over two years to achieve the ultimate blend. Sometimes that’s how long it takes, and I’m excited to say that it’s up for so many beauty awards this year, including Allure Best of Beauty Award and Fashion Quarterly NZ 2019 Best of Beauty Awards.

I always look to source ingredients that are natural but with strong scientific backing, and the most amazing one I have come across and incorporate into all of our products is Thanaka, from Myanmar (Burma). It has been used for 2000 years on women there and is wonderful for all skin types as it naturally brightens and is dense in antioxidants and rich in Vitamin C and E. It is literally a powerhouse ingredient and I am keen to educate the world on its magical powers! Watch this space!

Skin Story

As a 23-year-old spirit locked into the body of a 48-year-old, my skin issues are more about looking tired. For an instant lift, I pop on a bright lipstick!

I always start my day with our Crystal Cleansing Water, and I love how it makes my skin feel! I follow this with our Face Oil - a good tip is to place a few drops into your palms, rub gently and place your hands over your nose and mouth for a gentle aromatherapy before applying. The natural fragrance of the bergamot is very uplifting! I always have my beauty balm on hand. It’s multi-functional and you can use it on your lips, cuticles, under eyes, cheekbones and unruly brows. Anywhere that needs a bit of extra loving! The Face Mask is probably my favorite product overall, and I see quite a difference each time I use it . My skin literally goes from lackluster to soft and radiant in one use!

I feel so blessed to be able to use my own skin story to inspire the products that I help to create.

Sara Orme

I’m a free spirit who  permanently feels 20. I actually forget that I am over 50. I love that I can tap into my girl  spirit at any time. I also love that I can bring my life story, creative skills, feminist studies and photography into Girl Undiscovered.

I started my life with parents who taught me the power of creative thinking outside the box. Feminist, cultural and environmental protest marches in the 70’s was norm for me and is something I am still passionate about.

I was half way through my degree in Sociology and Art History when my life quite literally turned upside down. I’ve never looked back as it has been quite an incredible journey and one that has taught me to never be shy of hard work.

With a baby in one hand, a degree to complete and a part time job I didn’t get much time to remember my girl spirit. Two children and two grandchildren later, I can find her more than ever. I strangely feel younger now than I have for the last 30 plus years. I think I will feel like this forever.

Philippa (Philly) Gebbie

With a carefree childhood in NZ and a move to Singapore after I finished high school, I literally jumped into the Asian business world straight away, only returning to NZ a few years ago.

I have always been a free spirit and when I do something, I do it big. I went to Bali for a two-week holiday with my husband and we ended up adopting four Balinese babies! Who does that!?!

My inner girl will always be 33. Aside from being my lucky number, it was a time in life where I didn’t have children and I was living and working in vibrant, business-oriented Hong Kong. My career as a property developer was incredibly exciting, and I had to keep my finger on the pulse at all times!

I have always had an entrepreneurial spirit and have never worked for anyone else but myself.  I have founded and co-founded a variety of businesses over the years, from a train in Vietnam, a hotel in Queenstown, a Country Club in Bali to a series of boutique apartments in Hong Kong.

However, it is the beauty industry that has truly captured my heart. I live and breathe it, and Girl Undiscovered is most definitely proof of that love! I am possibly a little biased, but I do believe that we have created an incredibly beautiful brand, with an inspiring philosophy that the world needs to know about!

I have a very global outlook for any business, and I am very excited about the future of Girl Undiscovered, particularly in Asia where our hero ingredients - such as Thanaka from Myanmar - are already well known and revered.

Skin Story

I think my skin always looks best when I’m at my happiest! I’ll admit I’ve been lucky because my skin has always been quite easy, and I know that’s not the case for everyone.

These days it’s all about keeping your face protected from the sun, and that’s something I really wish I’d done more of. I wish I’d worn sunscreen, or even a hat a bit more often - the sun can be so damaging, especially in New Zealand. That’s probably my big regret. If I could make a change, that would be the change.

My favorite product is our body scrub…the smell is incredible, and my skin feels so soft and hydrated after using it. I also love our face mask and use it 4-5 times a week - it revives my skin, especially after a long day at work! I am addicted to our balm and I literally take it everywhere with me!