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Our Founders

Founded by Charlotte, Philly and Sara, three Kiwi girls with oceans of experience spanning business, creativity, feminism, photography and skincare.

We are all about things that are wild. Foraged. Natural and unpretentious. Like the first swim of summer or the warmth of a well-lined winter coat.

We’re inspired by things and stories that move us and make us think differently. Because that is where true beauty lies.

Meet the team...

Hannah Nelson Parker

Brand Strategy and Marketing

Well-travelled and with a deep love for all things ethical and natural, Hannah looks after the Girl Brand, marketing and operations.

One of our longest-standing Girls, Hannah has been with Girl Undiscovered from the beginning, setting up our supplier relationships, logistics and marketing relationships across the world. We wouldn’t be where we are without her!

Hannah Sames


Our dream design girl, Hannah brings to life the vision of Girl - through graphic design, content creation and typography.

A published illustrator and University tutor in design, Han has the magic touch with all Girl Undiscovered collateral and brings our visual inspiration to life across all Girl Undiscovered touch points.

Caitlin O’Toole

Brand Assistant

Our Girl of many talents, Caitlin is busy behind-the-scenes helping the magic happen - from social to logistics and everything between.

An entrepreneur herself, Caitlin runs her own photographic supply studio and online platform. With a deep love for imagery and design, she swooshes her visual prowess over our overall Girl Undiscovered look and feel alongside Hannah.

Jasmine Gebbie


Working on our giving back initiative, Jasmine is busy researching ways in which we can work to support charities who share our values of female strength and empowerment.

Janie Wood

Retail Strategist

Our lead USA-based Girl, Janie brings her wealth of successful international business expertise to run our American retail operations.

With vast experience in launching and upscaling brands onto a global stage and a love for all things natural, Janie is our expert London expat living in LA. A dedicated woman of skincare rituals, ingredients and savvy ideas, she keeps Girl Undiscovered global.


Family Collectives

Giving Back in Myanmar

Wanting to do our part to support the village which produces our hero ingredient, Thanaka, Girl Undiscovered set about putting together a Foundation that could assist the people in as many ways as possible. 


In 2017 we replaced the existing machinery used for Thanaka processing and grinding to enable the village to take on more business, in turn helping them to earn more income.




Supporting sustainability and in collaboration with our representative, Tint, Girl Undiscovered has taken a lease on a piece of land to plant Thanaka trees, in an effort to help elevate the village beyond subsistence farming.

Sponsoring Girls To Complete Their Education

Whilst public schools don't charge tuition fees, there are many 'hidden costs', such as uniforms, school supplies and transportation that make school unaffordable for many. Our Foundation sponsors the girls from the village that can't afford these costs, to attend and finish high school.

Sponsoring Girls To Complete Their Education