How it all began
Girl Undiscovered is an adventure shared by two childhood friends, Charlotte and Philly who's dream from the very beginning was to make beautiful skincare using pure and natural ingredients foraged in the wild, intertwined with a philosophy of liberating beauty and offering skincare rituals to make every girl feel beautiful.
Philly has a background as an entrepreneur in Asia and Charlotte grew up alongside her mother’s wildly successful skincare brand. So, combining the two skillsets seemed like the perfect collision of our great loves in life.
Where we are based
Our Girl HQ is in Parnell in Auckland, but we are often moving all around the world. We have stockists in NZ and USA, suppliers in Myanmar, Bali and islands off New Zealand. It’s safe to say at least one Girl is somewhere in transit at any given time!
What matters to us
Authenticity in everything we do. This means being true to ourselves, honest with the people we work with and transparent with the women who use our products.
We have personal connections with each and every one of suppliers (we have travelled to their villages, spent time with them and their families, taken ferries out to their islands and ridden on the backs of their Utes) to be able to ardently ensure our ingredients are ethically and sustainably harvested with fair wages and conditions of working.
Authenticity to us is to be honest and heartfelt, liberated and fearless. To be 100% WILD.
What inspired making Girl?
Three things; being set on fire by the inspiration from our travels, our life-long friendship and shared love of femininity.
We wanted to take what we’d seen and experienced, work with the women we’d met along the way to bottle up the wild to bring to girls around the world in a way that was refreshingly, radically transparent. We have no secrets around how we work or what goes into our products because we’re so proud of how they’re made and what we do.
What makes Girl sit differently on the shelf?
Our products are a unique, global blend of 100% wildly grown ingredients with healing properties that hark back to ancient beauty and healing rituals across the globe. We use no parabens, artificial enhancers, colours or carriers.
Each product has its own unique ode to the wilderness, whether it’s the tiny calendula flowers in the Starts Aligning Face Elixir, or the amethyst, citrine and rose quartz crystals tinkering at the bottom of our Under The Waterfall Cleansing Water. We use these because we want caring after our skin to feel like a beautiful ritual in itself and not a last-minute wipe of a make-up pad before we crash into bed each night. Philosophically, we believe that ‘beautiful’ should a feeling and not a way we should be made to feel like we need to look. When we can arrive at that then we think we can be free.
What does being a Girl mean for us?
Feeling free. Strong. Safe. Wild. Feeling in charge of your body and your mind and that empowers you to have control over your own destiny. We know these are ambitious and at times complicated negotiations with the self and something we continually pursue during the course of our lives. Our femininity is raw and real and precious and something we feel lucky to have!
What do we want Girl to inspire in other girls?
We have our three Girl Commandments:
Where can I shop Girl?