Empowering women to feel beautiful in their own skin, in their own way.
We're about feeling free and making rituals in our skincare and lives that help us feel healthy and beautiful.
The kind of beauty that doesn’t demand processing or over-thinking who we are or how we should be but focuses on a feeling.
Of what wild feels like. Of what it feels to be free.
We packed our bags and travelled to explore the time-honoured traditions that bestow the feeling of beauty in our own country and cultures abroad. On our voyage of discovery we sought the best natural sources of skincare.
We met incredible women, who welcomed us into their communities to experience their way of life. We learnt what beauty means to these women as they were taught the practices that have been passed down through the generations.
These women and their families have become both friends and valued partners. Whether growing honey on a windswept island in New Zealand, coconuts in a remote village in Bali or harvesting thanaka in their own backyards in Myanmar, these are strong and passionate women and family collectives that are honouring the past and creating a future for their children.
WE ARE 100% WILD™
100% WILD embodies the full spirit of Girl Undiscovered;
The free essence of our Girl, the ways in which our key ingredients grow and our homeland, New Zealand.
Our 100% WILD philosophy pushes our ingredients beyond organic - our key ingredients; Thanaka, Coconut oil and Kanuka Honey are free from mass corporate plantations, pesticides and sprays. They are as natural and uncontained as they can possibly come, making our products the purest form of powerful they can be.
100% WILD is about being liberated, natural, spirited and free. It reminds us that this feeling exists within us, and the experience of using our products unleashes this.
We teamed up with NGO’s and international embassies to seek the most ethically sound ways to source our key ingredients. It was essential that we met our suppliers in person, to form lasting relationships with these family run businesses.
Our key ingredients are sustainably grown and free of pesticides. Our sources are fully traceable and there are no nasties, no animal testing and we are fully transparent with our small and unique supply chain.
Where beauty and sustainability go hand-in-hand.
At Girl Undiscovered, our priority is to ensure that there is sustainability in the way that we source our ingredients, as well as continually working to make our packaging as recyclable as possible.
Many of our products are contained in glass bottles, jars and the ones where this would pose a safety issue (such as in the shower), we use post-consumer recycling plastic.
All research indicates that in the near future we will be able to utilize agricultural waste to make new forms of reusable, recyclable or compostable plastic.
In the meantime, it is our brand’s mission continue to remain as sustainable as possible.